🔥 You treat enterprise accounts like any other account! 🔥 Most sales reps may have a few large targets in...
Why are Companies Focused on Key Account and NOT Key Prospects?
I have been part of numerous organizations where the sales and executive team would meet to determine who their key...
5 Reasons You Should NOT Hire Another Sales Account Executive
There is an old joke in retail that goes, “We lose money but we make it up in volume!” Obviously in that scenario no...
Focused Account-Based Marketing Strategy Can Transform Your Business
Why waste resources trying to catch the attention of customers who have no long-term effects on your business? Ensure...
All I Need to Know about Sales I Learned in 1967…
Even though I have been in the technology sales field for 30 years I am always looking to learn new things. Is...
What the SAP vs. Oracle battle from the 2000’s can teach tech companies today about growth
After 30 years you can imagine how much junk (I mean awards, mementos, etc.) you can gather from the companies you...
4 Reasons Why Large Customers are Like a Thanksgiving Turkey
If you’re like me you’ve been having Thanksgiving leftovers in some form or fashion from a leftover turkey dinner to...