Let us tell you about our journey

CatchMoby is a play on the iconic novel “Moby Dick” written by Herman Melville in 1851. Founders and sales teams alike are trying to close more and more customers today including large accounts that we call “whales”. However, they aren’t equipped with the skills or a structured sales process to help them land more deals.

Our founder spent 30 years selling and building sales teams for companies such as SAP, Oracle, AT&T and a number of tech startups. After closing over $200m in sales contracts with organizations such as Disney, NASA, AT&T, DuPont, Xerox, Schweppes, and many more, he learned what it takes to lead a prospect through the buyer’s journey.

In working with many startups, he realized that the same techniques that these larger companies used to be successful could be “rightsized” to work for smaller startups without any complicated or unnecessary processes or tools. But he didn’t stop there. He combined these techniques with scientific research, as well as the needs of the current market, to develop an innovative and revolutionary new sales coaching program.

This resulted in small to midsize organizations seeing the following benefits:

Sales teams today are witnessing the most challenging sales environment that ever existed. Buyer behavior has changed since COVID, AI has made it harder to get noticed by customers, and competition due to a lower barrier of entry has made differentiating solutions nearly impossible.

Despite this, building purposeful relationships remains the best way to sell today, if not the only way. The only way to truly get noticed and sell a buyer what, when and how they want to be sold is through an purposeful and authentic relationship. This is not simply building “rapport” with the customer, but a scientific and methodical approach to establishing value, credibility and trust. That is what is at the center of the CatchMoby Sales Transformation Program.

Unfortunately, Ahab never did catch Moby – he became tangled in his harpoon and fell overboard. Most founders and sales teams are equally confused and overwhelmed by the multitude of tools, processes, politics, expectations and stress that come with scaling revenue. That’s why we support you through each step of your journey with a completely structured and simplified approach – so that you can in fact ‘CatchMoby’!