Services
CatchMoby Services
Hunting “whales” is very different than fishing. The skills, equipment and techniques are unique to your hunt, just like hunting for strategic accounts. Partnering with CatchMoby gives you an entire team dedicated to your account based marketing and account based sales program.
Our Sales Enablement Approach
In order to land or grow strategic accounts, you need to focus on the three “R’s” below to build solid, long term relationships that provide years of predictable revenue and growth.
Relationships
Focused Sales puts customers at the center and builds long-term, high-value relationships by delivering personalized, relevant communications that engage key stakeholders and provide important insights and innovations. It turns prospects into customers into raving fans.
Reputation
Build credibility and confidence in your brand and your company as an authority, driving preference, and new opportunities for growth and referrals. With focused ABM, you become a trusted partner for your customers, a strategic advisor and problem solver.
Revenue
Accelerate your pipeline and grow revenues with key accounts while developing decision-maker relationships that produce larger deals with long-term value.
We Define Your Focused Sales Strategy
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We Develop Deep Account Intelligence
Research and analysis is key to identifying, understanding, and optimizing every aspect of your focused ABM. From social listening, data research, and intent analysis we know where your whales are and how to engage them.
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- Build detailed records for all target account contacts in the buying process
- Append customer account information, demographics, tech profile, news and trends, filings, and reports
- Create competitive profiles to better understand customer options
- Document the buying process
- Organize data including feedback into the master account plan and our Marketing Automation Platform (MAP)
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We Drive Your Customer Engagement
Account-based marketing is both an art and a science. We provision tools and technologies, create workflows, develop assets, segment your data, and implement your campaigns to drive results.
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- Configure your own instance in our Marketing Automation Platform (MAP) to access all CRM, Campaign and Analytics data
- Develop and execute automated multi-channel lifecycle marketing journeys
- Leverage customer interaction touch points with relevant and personalized content
- Provide continual review of reporting, dashboards, and analyses to enable marketing insights for continual improvement
- Collaborate on operational governance with your team to ensure alignment across all phases of the campaign
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We Build Engaging Creative
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- Landing pages personalized with copy, creative and assets that help you engage target decision-makers
- Personalized collateral, tailored sales sheets, case studies, and presentations – everything you need to sell
- Targeted and automated email sequences and social campaigns
- Branding that follows your company brand standards and style
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Our Team Manages The Entire Sales Enablement Lifecycle
Hunting and landing strategic accounts require the right team working together – no one catches a whale alone. Our team will provide thought leadership, constant communication and the attention to detail that drives results.
Coordinates communication, ensures alignment, develops all campaign deliverables with strategy, tasks and timelines and provides continual improvement based on campaign analysis
Ongoing deep account intelligence through research of online account data, intent analysis, campaign engagement, etc.
Owner of the Marketing Automation Platform (MAP) and development of email, landing page and social campaigns and analytics
